The Surprise of Plastic Gift Cards
Many retailers now have gift card schemes and run them at the side of their paper-based gift voucher scheme. Plastic gift cards are the newest innovation in vouchering to hit the UK excessive road. A plastic card is issued instead of vouchers. When a buyer needs to purchase a gift card, he chooses no matter worth he chooses to placed on the card – eliminating the necessity for cards of assorted pre-printed denominations. The worth is held on a central database, not the card, and is barely activated on the time of payment 컬쳐랜드 상품권 현금화.
A gift card scheme has varied advantages for retailers – primarily within the areas of value discount because of the elimination of the necessity for safe dealing with and fraud/pilferage. The US retail market, the place plastic gift cards have been first launched, has additionally seen vital advantages by way of gross sales uplift over paper vouchers, primarily as a result of elevated promotional opportunities offered by the gift cards.
PCC, a plastic card producer within the UK supply Woolworths with their plastic gift cards. Alan Kellock Retail Development Supervisor at Woolworths says “Woolworths is continually striving to enhance its buyer expertise and a gift card scheme was seen as a approach to tremendously enhance our voucher providing to our buyer base, in addition to having vital advantages for the business. The plastic cards and the carriers on which they’re offered are a significant a part of the entire operation and we wanted a card associate we may depend on to supply these key components in a well timed method, with out errors”.
PCC was chosen as that card associate and has been working with Woolworths for the reason that gift card scheme was launched. “No matter volumes and timescales now we have challenged them with, PCC has delivered every time, with out compromising service or high quality” stated Alan. “Their service ranges have been constantly excessive and their recommendation on this space has made a big affect on the success of the scheme”.
“PCC may be very happy to be working with one of many key names on the UK excessive road” stated Nick Cahn, managing director of PCC. “Woolworths is a consistently altering, progressive retailer and we sit up for serving to them develop and enhance gross sales via the gift card program”.